Nike: Better Is Temporary Sam Grawe
1.260,00 NOK
Nike: Better is Temporary is a landmark publication that charts Nike's transformation from rebellious startup to global phenomenon.
This immersive visual study offers an unprecedented behind-the-scenes exploration of Nike's ethos-driven design formula, juxtaposing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories and more.
Beginning with \ "Breaking2, \", an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book in five thematic chapters covers Nike's focus on performance, brand expression, collaboration, inclusive design and sustainability.
The book's extraordinary design also nods to its content. The striking cover features overlapping screen-printed layers of Nike's proprietary Volt Yellow and Hyperpunch Pink colors overlaid with an image of world champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, shows a series of colored tabs extending from its inner pages.
Combining 500 color illustrations with the stories, insights, knowledge, passion and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual for innovation and inspiration for generations to come.
This immersive visual study offers an unprecedented behind-the-scenes exploration of Nike's ethos-driven design formula, juxtaposing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories and more.
Beginning with \ "Breaking2, \", an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book in five thematic chapters covers Nike's focus on performance, brand expression, collaboration, inclusive design and sustainability.
The book's extraordinary design also nods to its content. The striking cover features overlapping screen-printed layers of Nike's proprietary Volt Yellow and Hyperpunch Pink colors overlaid with an image of world champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, shows a series of colored tabs extending from its inner pages.
Combining 500 color illustrations with the stories, insights, knowledge, passion and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual for innovation and inspiration for generations to come.
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